ELM Permission Policy
Why do I need permission to send people email via ELM?
Sending people unsolicited email, commercial or otherwise, is against the law in the United States and many countries worldwide. Besides, wouldn’t you rather be talking to people who you know are interested in what you have to say?
Who Can I Send Email To?
- People who have speciﬁcally signed up via
your website. For example, by ticking a
checkbox (not checked by default) on your
signup or sales form.
- People who completed ofﬂine forms and
indicated they wanted to be emailed. Such as
signing a competition or survey form where
they speciﬁcally agree to receive email.
- People who gave you their business card and asked to receive email. If someone gives you
their business card and you have also explained to them that you will be in touch by
email, you can contact them.
- They purchased something off you in the last
2 years. By making a purchase from you they
have provided their permission implicitly,
although it is much better to explicitly ask.
Who Can’t I Send Email To?
In short, anybody that is not covered by the list above!
Here are a few specific examples:
- Lists or email addresses received from a third
party. Includes any list you bought or rented,
got from a partner or membership organization.
No matter the claims of the source of this list,
you cannot send email to them.
- Addresses you collected or “copy & pasted”
from the Internet. Even if they look like ideal
customers for you, you can’t email someone just because you found their address.
- Addresses you haven’t emailed in the last 2
years. Permission doesn’t age well. Even if you
got their permission legitimately, they won’t
remember giving it to you. If you haven’t sent
something to that address in the last 2 years,
you can’t start now.